PROJECT
- Houshengji
- 杞視力
Key elements are motioned with a story.
The first functional beverage in China, “Kiri Sight Power”. The features of this product, which is effective in restoring eye fatigue and immunity, are expressed through impactful motion graphics.
The key elements expressed in the package design were converted to motion. The expression is designed to create a sense of expectation that the product will improve eyesight and be effective against eye fatigue, and follows up on the functionality that the package design alone is unable to appeal.
- CLIENT
- Houshengji
- SERVICE
- Brand Identity
- Package Design
- COUNTRY
- China