PROJECT
- Kirin
- Kirin Nodogoshi Nama
From a latecomer to a top brand.
Nodogoshi Nama” was a latecomer to the new genre category, but by continuing to express its unique emotional value and sense of deliciousness as a beer, it has made great strides in becoming a market-leading brand. We continue to support its growth to this day.
Bravis has been designing the packaging for “Kirin Nodogoshi Nama,” which boasts overwhelming sales volume and continues to lead the new genre market, for nearly 20 years since its launch in April 2005. Kirin Nodogoshi Nama” is a brand that is highly valued by consumers for its unique value of “refreshing taste that makes you want to drink it in large gulps” and “brings a refreshing and uplifting feeling. The package design has also been renewed accordingly. The package design has been renewed accordingly.
The shape and thickness of the Taiko-ban logo, which expresses Kirin’s confidence in its beer, have been adjusted so that it is more clearly visible. In addition, the background sizzle of the beer is shown more strongly, with as little information as possible, in order to convey a greater sense of deliciousness. We also verified the colors to ensure that the beer would look delicious on refrigerated product shelves.
As an entity responsible for revitalizing the beer market, the package also conveys a refreshing and energizing brand image.
- CLIENT
- Kirin
- SERVICE
- Brand Identity
- Package Design
- COUNTRY
- Japan