The “Kit Kat” brand was created with the idea of making the profound world of chocolate more accessible and enjoyable. Kit Kat Chocolatteley, a chocolate brand created with this in mind, has enlivened the chocolate market by developing products that use unusual manufacturing methods and ingredients not found in chocolate to date. On Valentine’s Day, the peak season for chocolate, there has been an increase in the number of people buying chocolates as gifts for their loved ones and as small treats for themselves. In addition, the Corona Vortex has increased the demand for nest eggs, and the growing need to enjoy chocolate at home was also considered. Therefore, “Kit Kat Chocolatry Whiskey Barrel Aged” and “Kit Kat Chocolatry Rich Cheesecake Flavor” were launched as special Valentine’s Day-only Kit Kat Chocolatries to color your own relaxation time. BRAVIS was in charge of package design development.

The key point in developing the package design for this brand was to coexist the functional value of the two distinctive products with the emotional value of adding color to a relaxing time. To achieve this, the
functional value of the “Whiskey Barrel Aged” was expressed in the form of cacao and barrels melting together, and the
amber color, synonymous with whiskey, was used as an effective color accent to create both a functional value and a relaxing evening atmosphere.
The “rich cheesecake flavor” is represented by a cacao icon with a cheese eye-like hole to convey the functional value of the rich cheese taste at a glance. Yellow, which represents cheese, was used as the main color, with sepia effectively used as a subtle color to create a sense of richness and a relaxing nighttime atmosphere. In addition, the design is simpler than existing chocolatiers to express a sense of relaxation and specialness, while also keeping in mind the overall balance when assorted with other chocolatiers.
Functional value and emotional value coexist in this design, which adds color to the special relaxing time of many of our target customers.

• CLIENT

  Nestlé Japan

• SERVICE

  Brand Identity

  Design Concept

  Package Design

  COUNTRY

  Japan