Rohto Lice” is a brand of eye drops with impressive all-pink packaging. In addition to their functionality in treating bloodshot and tired eyes, the cute packaging makes them attractive enough to keep in one’s pouch, and they have gained support beyond the eye drop category, especially among teenage women. Rohto Licerich Premium, which Bravis was in charge of, is a product sold exclusively by Matsumotokiyoshi Holdings based on the concept of “relieving tired eyes of adults from the depths. With the largest number of active ingredients in the history of Licerich, it takes care of tired, blurred, and bloodshot eyes caused by prolonged use of smartphones and PCs.

The main color of the package design is an elegant pink, as the target age group is higher than that of Rohto Licée’s regular products and the product is in a higher price range. In order to convey the high quality and efficacy of the highest formulation, the brand logo, etc., is made of shiny gold. The overall design has a blank space that makes people naturally want to pick up the product at the store.

• CLIENT

  ROHTO Pharmaceutical

• SERVICE

  Package Design

  COUNTRY

  Japan