PROJECT
- NONGSHIM
- Shin Ramyun
Attractive "Umami" and "Spicy
A new product is launched from “Spicy Ramen”, Korea’s representative instant ramen. Newsworthy products are attractively branded in the global market. The company has established a dominant position in the market with its outstanding brand strategy.
Nongshin “Spicy Ramen” is Korea’s representative spicy instant ramen. Bravis has been in charge of developing the package design for the global market of standard “Spicy Ramen” for a long time. The new “Spicy Ramen RED Super Spicy” is twice as spicy as the existing “Spicy Ramen” and has a stimulating and addictive flavor that blends the delicious taste of spicy ingredients. The design was developed in Japanese, Chinese, and English.
In order to express a more intense and stimulating spiciness than existing spicy ramen, black was used as the base color to express the image of “flame” in the logo and sizzle. The logo is boldly placed on the ramen sizzle, creating a fiery image that screams intense spiciness.
The design is aimed at overseas customers who enjoy spiciness.
- CLIENT
- NONGSHIM
- SERVICE
- Design Concept
- Package Design
- COUNTRY
- Korea