Global Naming Techniques that Combine “Trademark and Creative” Webinar Speaker Report

Yoyu Sasada, Director of Strategy & amp;Consulting Division, spoke at the webinar “Global Naming Techniques that Combine Trademark and Creative” held on October 19, 2022, hosted by Clarivate Analytics Japan K.K. Mr. Youyu Sasada, Director of Strategy & amp; Consulting Division of Clarivate Analytics Japan, Inc.

Clarivate, an intellectual property professional, and BRAVIS, a branding agency, have teamed up to achieve both creative and attractive naming development and the possibility of trademark registration.

In this seminar, we will introduce the methodology for developing global naming, which is the core of the brand, while taking into account learnings from our past efforts. In particular, the introduction of a new naming development method that combines BRAVIS brand consultants and Clarivate’s naming AI was well received by the participants.

Our company has global branches in China (Shanghai), Korea (Seoul), and Thailand (Bangkok), and our Tokyo headquarters also has global staff. In addition to global naming, we have handled many projects for Japanese brands entering overseas markets, overseas brands entering Japan, and projects for local markets for overseas clients.

If you are interested in our global branding services, please feel free to contact us through the inquiry form.