“Designing Japanese Brands with Packaging” in the April issue of Senden-Kaigi

The April issue of Senden-Kaigi magazine features an interview with Youyu Sasada, a director of our Strategy & Consulting team, titled “Designing Japanese Brands with Packaging”.

The interview focuses on “souvenir brands,” one of the symbols of inbound business, and discusses the gap between Japanese package design and the image that foreign people have of Japan, the quality of Japanese characters, and more.

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